In short, PPC is a type of internet marketing where advertisers pay a fee each time someone clicks their ad.

Essentially, it is a way for you to buy the ability to give a potential client information about your product or service. Just like with most things in advertising, you’re paying for their attention.  

At the top of the PPC food chain is search engine advertising. It allows advertisers to bid for ad placement at the top of the search results through an ad auction based on specific keywords relating to the business offering. When done correctly, these campaigns can be wildly successful. When done wrong, you end up throwing away your money. 

There is a lot that goes into building a successful PPC campaign: researching and selecting the right keywords, organizing those keywords into appropriate campaigns and ad groups, and creating and optimizing landing pages for conversions and targeting. The more relevant and intelligently targeted PPC campaign you make, the less you pay. Remember, the person searching on Google is their customer and that user is the person Google has to please.


Why Should You Use PPC?

PPC is great for a variety of reasons. Here is a (by no means comprehensive) list of reasons you should think about using PPC in your advertising campaign:

Leads, Now.

Quality Leads Delivered to You

Paid search and social media ads are essential to nearly any business in todays world. We use Google AdWords and other platforms to create highly targeted campaigns to reach customers that are actively looking for your product or service. We custom build the landing pages and perform constant testing and optimization in order to make the most of every dollar. 

Remarketing and Re-engage

Follow them where they go

We’ve all been stalked on the web after we visited a particular site, that’s remarketing in action. Now it’s time for you to do the stalking. If a visitor comes to your site and doesn’t convert the first time, we can set up a campaign to remind them how great you are and get them to come back. 

Competitor Targeting

The best defense is a good offense

‘Conquest ads’ are paid advertisements that target and intercept customers actively searching for your competitors name. It’s a very common tactic in highly competitive markets and industries. Our job is to make sure the customers know you are the best option to meet their need. 

Crown Digital Marketing

Now for the sales pitch

There are a lot of intricacies when it comes to managing an effective PPC campaign. We highly recommend hiring a professional agency (Like Crown Digital) to make the most of your ad spend. Let us focus on what we do best, so you can focus on what you do best. Call today for your free consultation!

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